The Creatives

We are seriously picky about who we choose to work with. For us, we want partnerships with designers and brands that put communities and the planet first, who aren’t afraid of pushing design boundaries and that create quality garments and products that transcend seasonal trends.

All the products we stock are made to order especially for us and our community. The pieces are exclusive, exceptionally made and all have a personality of their own.

Get acquainted with our partners.

Ode to Odd

A brand which has its roots in the eccentric and real and plays in between softness and structure, their clothes are an exploration of contemporary aesthetics coupled with premium Indian textiles and handiwork. Their work is truely an ode to everything bizarre and beautiful in the world and represents a sense of quiet luxury and craftsmanship that honours perfect imperfections. 

Every piece is crafted from high quality natural and mostly handwoven fabrics which are made by old generations of weavers who have traditional family run businesses in the villages of India. All the pieces are hand dyed and some even carry imperfections which is a characteristic of the craftsmanship. Every detail including the buttons are made from natural materials such as recycled brass, horn and wood by artisans in Gujarat and Rajasthan.

 Every single piece from inception of design to final production is carried out in Ode to Odd’s studio with a slow production methodology and using minimum waste during production.

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Eleven Eleven

A brand which represents a continuous quest for mastery, it has consolidated its roots in the luxury space while building links between farmers, weavers, vegetable dying and block printing traditions.

Eleven Eleven undoubtedly create meaningful garments based on ethical production and sustaining local community strengths. While some more simple pieces are made in-studio, production for many garments take place all over India with the aim of uplifting local communities and mitigating against the migration crisis that negatively impacts the lives and families of skilled artisans.

Such care is taken to produce these 100% handmade pieces that it often takes up to three months to produce a single garment. The fabrics of which are based on 100% khadi cotton, khadi denim, kala cotton, silk and ahisma silk that are dyed naturally. The combination of using these naturally produced fabrics in modern cuts, results in a unique, exclusive and original collection.

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Ka-Sha focuses on design as a form of storytelling, told through clothing that celebrate multi-layered cultures and ever-changing social landscapes. 

Sustainability is a key focus to this brand and is not just limited to the use of natural fibres. Their goal is to embrace it at all levels from design, to sourcing, to production and distribution techniques. Their sustainability commitment extends to the people of Ka-Sha, that is, the makers and co-creators that bring designer Karishma Shahani’s art to life. Ka-Sha focus on giving people the right condition to work in and grow as individuals so that their personal goals can be met, while the brand reaches theirs. Their zero waste endeavour has led to the Heart to Haat concept which aims to upcycle and recycle fabric waste into functional products.

 ​In its true essence, the label endeavours to celebrate handcraft in all its glory, hinged on modern functionality.

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Safomasi is an award winning home and lifestyle brand and is our very own first homeware partner! Creating unique illustrated homewares and accessories that tell the stories of their travels all over the world, Safomasi’s fun and colourful designs are not only unique but completely stand-out and are sure to brighten up any space in the house.

Founded in December 2012 by British-Indian couple Sarah Fotheringham and Maninder Singh, they believe in the beauty of the handmade. Their studio is based in New Delhi, India where they employ a small team of tailors and work with a family run hand screen printing workshop whose skilled and experienced artisans bring their designs to life.

 You’ll see their travel inspiration and memories imprinted onto each one of their products evoking wanderlust and dreams of happy times.

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 A label born out of a love for craft, culture, fashion and travel, Jodi’s manifesto is to give a new lease of life to local craft techniques. They work with 100% natural Indian textiles and combine this with the artisanal process of hand-block printing, to create authentic and original collections that are lively and cheerful. Each collection brings a new splash of colour and print story.

Pre-stylist designers Karuna Laungani and Gauri Verma, launched Jodi due to their love for India’s rich crafts and a desire to bring a fun but quality clothing label to the market.

With complementary and stand-out designs, a Jodi piece is sure to turn heads.

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NORBLACK NORWHITE's philosophies develop from paying respect to the past, questioning the present and creating for the future. Raised in Toronto, Mriga Kapadiya and Amrit Kumar moved to India in 2009 to explore their Indian roots. Traveling across the country they were exposed to the many disappearing art forms and artisan communities. NBNW was born out of a desire to re-interpret these ancient practices of textile design, while bringing together their worlds by mashing up their love for Michael Jackson, 90's R n B and all things old and gold. 

Having been featured in Wallpaper*, Asos, Fader, Fashion Television, I-D Magazine, Vogue India and Vogue Italy, they were also selected by Frida Gianinni (Ex - Creative Director of Gucci) as her favourite young designers from India for the Grazia Young Fashion Awards in 2012.

Exploring the grey space, NBNW is partly an anthropological experiment, part art and part fashion.

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